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The invisible gorilla (Record no. 565258)

000 -LEADER
fixed length control field 01990 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220222130936.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220218b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780007317318
040 ## - CATALOGING SOURCE
Transcribing agency IIT Kanpur
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 153.74
Item number C343i
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Chabris, Christopher
245 ## - TITLE STATEMENT
Title The invisible gorilla
Remainder of title and other ways our intuition deceives us
Statement of responsibility, etc Christopher Chabris and Daniel Simons
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher HarperCollins
Year of publication 2011
Place of publication London
300 ## - PHYSICAL DESCRIPTION
Number of Pages xi, 306p
520 ## - SUMMARY, ETC.
Summary, etc If a gorilla walked out into the middle of a basketball pitch, you’d notice it. Wouldn’t you? If a serious violent crime took place just next to you, you’d remember it, right? The Invisible Gorilla is a fascinating look at the unbelievable, yet routine tricks that your brain plays on you.

In an award-winning and groundbreaking study, psychologists Christopher Chabris and Daniel Simons asked volunteers to watch a 60-second film of a group of students playing basketball and told them to count the number of passes made. About halfway through, a woman dressed head to toe in a gorilla outfit slowly moved to center screen, beat her chest at the camera, and casually strolled away. Unbelievably, almost half of the volunteers missed the gorilla.

As this astonishing and utterly unique new book demonstrates, exactly the same kind of mental illusion that causes people to miss the gorilla can also explain why many other things, including why:

honest eyewitness testimony can convict innocent defendants
expert money managers suddenly lose billions
Homer Simpson has much to teach you about clear thinking
Insightful, witty, and fascinating, The Invisible Gorilla closely examines the false impressions that most profoundly influence our lives and gives practical advice on how we can minimize their negative impact.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Perception
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Thought and thinking
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Memory - Apperception
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Simons, Daniel
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Cost, replacement price Koha item type
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2022-02-28 8 399.20 153.74 C343i A185659 499.00 Books

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