| 000 -LEADER |
|---|
| fixed length control field |
00762 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240315112232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201218b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789353943806 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIT Kanpur |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
Sch32c12 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Schiffman, Leon G. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer Behavior [12th ed.] [Perpetual access till 2027] |
| Statement of responsibility, etc |
Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher |
Pearson Education |
| Year of publication |
2018 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Motivation research (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wisenblit, Joe |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramesh Kumar, S. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://elibrary.in.pearson.com/ |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://pkklib.iitk.ac.in/images/pdf/Pearson-ebooks-Accesspdf.pdf |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
E books |
