| 000 -LEADER |
|---|
| fixed length control field |
08013nam a22007211i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
8355743 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IEEE |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200413152930.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180502s2018 caua foab 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781681733210 |
| Qualifying information |
ebook |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781681733203 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781681733227 |
| Qualifying information |
hardcover |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.2200/S00838ED1V01Y201803ENG030 |
| Source of number or code |
doi |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaBNVSL)swl00408285 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1033620112 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.A333 2018 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Akinkunmi, Mustapha, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Data mining and market intelligence : |
| Remainder of title |
implications for decision making / |
| Statement of responsibility, etc. |
Mustapha Akinkunmi. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[San Rafael, California] : |
| Name of producer, publisher, distributor, manufacturer |
Morgan & Claypool, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 PDF (xxii, 159 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
electronic |
| Source |
isbdmedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Synthesis lectures on engineering, |
| International Standard Serial Number |
1939-523X ; |
| Volume/sequential designation |
# 30 |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Part of: Synthesis digital library of engineering and computer science. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 157-158). |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction to market intelligence -- 1.1 Understanding the link between marketing insights and decision making -- 1.2 Transform data into insights for decisions: segmentation, positioning, product development, etc. -- 1.3 Market intelligence tools -- 1.4 Scientific method and technology of marketing research -- 1.5 Innovative solutions to real-life issues -- 1.6 Designing the research methodology, questionnaire, sampling plan, and data analysis -- 1.7 Turning data into strategic insights -- 1.8 Exercises -- |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
2. The market research process -- 2.1 The marketing research framework and process -- 2.2 Research problems and correct design techniques -- 2.3 Data collection methods -- 2.4 Generating marketing insights -- 2.5 Exercises -- |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
3. Qualitative techniques -- 3.1 Self-administered method -- 3.2 Personal interview or face-to-face method -- 3.3 Exercises -- |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
4. Quantitative techniques -- 4.1 Data preparation and descriptive statistics -- 4.2 Fundamentals of quantitative methods and their applications -- 4.3 Concept of distribution pattern, central tendency, and dispersion -- 4.3.1 Distribution pattern -- 4.3.2 Measure of central tendency -- 4.3.3 Measure of dispersion -- 4.4 Construction of confidence intervals -- 4.4.1 Application of confidence intervals -- 4.5 Other descriptive statistics -- 4.5.1 Skewness -- 4.5.2 Kurtosis -- 4.6 Exercises -- |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
5. Hypothesis testing and regression analysis -- 5.1 Data preparation and evaluation for quantitative analysis -- 5.2 Constructing and testing data hypotheses -- 5.3 Regression analysis: concept and applications (interpret data relationships and forecasting) -- 5.3.1 Assumptions of linear regression -- 5.3.2 Simple linear regression -- 5.3.3 Multiple regression -- 5.3.4 Assumptions of multiple regression -- 5.4 Exercises -- |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
6. Analyzing survey data -- 6.1 Quantitative technique of collecting survey data: consumer expenditure survey -- 6.2 Types of measurement scales and their applications -- 6.3 Survey research rigor -- 6.4 Testing data quality: survey error detection procedures -- 6.5 Exercises -- |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
7. Index methodology -- 7.1 Bra expectation index: principles, techniques, and applications -- 7.1.1 Objectives of bra expectation index -- 7.1.2 Methodology -- 7.1.3 Calculation of bra expectation index -- 7.2 Bra consumer confidence index: principles, techniques, and applications -- 7.2.1 Components of braCCI -- 7.2.2 Methodology -- 7.2.3 Illustrative example -- 7.2.4 Index maintenance -- 7.3 BraIndex: principles, techniques, and applications -- 7.3.1 Basic criteria for selection of constituent stocks -- 7.3.2 Technical criteria -- 7.3.3 Fundamental selection criteria -- 7.3.4 Corporate event -- 7.3.5 Stock splits adjustment barometer -- 7.3.6 Free-float -- 7.3.7 Calculation of braIndex -- 7.3.8 Illustrative example -- 7.3.9 Measure of braIndex volatility -- 7.3.10 Index maintenance -- 7.4 Bra producer price index: principles, techniques, and applications -- 7.4.1 Uses of braPPI -- 7.4.2 Components of braPPI -- 7.4.3 Scope and coverage -- 7.4.4 Collection of data -- 7.4.5 Index calculation -- 7.4.6 Illustrative example -- 7.5 Bra bond index: principles, techniques, and applications -- 7.5.1 Definition of terms -- 7.5.2 Basic criteria for constituent bonds -- 7.5.3 Index calculation -- 7.5.4 Sub-indices -- 7.5.5 Illustrative example -- 7.6 BraInflation index: principles, techniques, and applications -- 7.6.1 Uses of bra inflation index -- 7.6.2 Classification of braII items -- 7.6.3 Period of the survey -- 7.6.4 Data collection, collation, and processing -- 7.6.5 Quality adjustment -- 7.6.6 Index calculation -- 7.6.7 Bra inflation indices publication -- 7.6.8 Expenditure category weight -- 7.6.9 Illustrative example -- 7.7 Exercises -- |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
8. Digital media monitoring, measurement, and modeling -- 8.1 Understandings of social media monitoring, measurement, and modeling -- 8.2 Strategic insight of social media monitoring -- 8.3 Social media measurement -- 8.4 Social media modeling -- 8.5 Exercises -- |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
9. Causal methods -- 9.1 Marketing mix modeling: concept, principles, methods, and applications -- 9.2 Effective communication of research, intelligence, and analytic insights -- 9.3 Exercises -- |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
10. Mobile data mining -- 10.1 Concept of mobile data mining -- 10.2 Activities of mobile data mining -- 10.3 Architecture of mobile data mining -- 10.4 Algorithms of mobile data mining -- 10.5 Application of mobile data mining -- 10.6 Exercises -- |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
A. Questionnaires, items survey, and weights of elementary items -- Sample of business expectation survey questionnaire -- List of items survey monthly -- Weights of some items -- Bibliography -- Author's biography. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Abstract freely available; full-text restricted to subscribers or individual document purchasers. |
| 510 0# - CITATION/REFERENCES NOTE |
|---|
| Name of source |
Compendex |
| 510 0# - CITATION/REFERENCES NOTE |
|---|
| Name of source |
INSPEC |
| 510 0# - CITATION/REFERENCES NOTE |
|---|
| Name of source |
Google scholar |
| 510 0# - CITATION/REFERENCES NOTE |
|---|
| Name of source |
Google book search |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book is written to address the issues relating to data gathering, data warehousing, and data analysis, all of which are useful when working with large amounts of data. Using practical examples of market intelligence, this book is designed to inspire and inform readers on how to conduct market intelligence by leveraging data and technology, supporting smart decision making.The book explains some suitable methodologies for data analysis that are based on robust statistical methods. For illustrative purposes, the author uses real-life data for all the examples in this book. In addition, the book discusses the concepts, techniques, and applications of digital media and mobile data mining. Hence, this book is a guide tool for policy makers, academics, and practitioners whose areas of interest are statistical inference, applied statistics, applied mathematics, business mathematics, quantitative techniques, and economic and social statistics. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also available in print. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on May 2, 2018). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Data mining. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
data mining |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
decision making |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
market intelligence |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
market pooling |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
survey |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781681733227 |
| -- |
9781681733203 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Synthesis digital library of engineering and computer science. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Synthesis lectures on engineering ; |
| Volume/sequential designation |
# 30. |
| International Standard Serial Number |
1939-523X |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract with links to resource |
| Uniform Resource Identifier |
https://ieeexplore.ieee.org/servlet/opac?bknumber=8355743 |
