Industrial marketing (Record no. 557550)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00520nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170619155411.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170619b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0220662924 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IITK |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.913 |
| Item number | F526i2 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Fisher, Lawrence |
| 245 ## - TITLE STATEMENT | |
| Title | Industrial marketing |
| Remainder of title | an analytical approach to planning and execution |
| Statement of responsibility, etc | Lawrence Fisher |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Business Books Limited |
| Year of publication | 1976 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 270p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Uniform Resource Identifier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2017-06-19 | 658.913 F526i2 | A51803 | Book Request | Books |