| 000 -LEADER |
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| fixed length control field |
02729nam a22004095i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
978-3-8349-9788-3 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161121231008.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100301s2008 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783834997883 |
| -- |
978-3-8349-9788-3 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.1007/978-3-8349-9788-3 |
| Source of number or code |
doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HG8011-9999 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KFFN |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS033000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
657.836 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dewan, Novi. |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Indian Life and Health Insurance Industry |
| Medium |
[electronic resource] : |
| Remainder of title |
A Marketing Approach / |
| Statement of responsibility, etc. |
by Novi Dewan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Wiesbaden : |
| Name of producer, publisher, distributor, manufacturer |
Gabler, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XVIII, 169 p. |
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Insurance Industry in India -- Life Insurance -- Health Insurance -- Conclusion. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Due to its massive population, sound economic fundamentals, dynamic improvements in the insurance regulatory framework and an increasing awareness amongst Indians about the relevance of insurances, India offers extensive opportunities for market entry and expansion in the insurance industry. "The book reveals insightful ideas about the Indian insurance industry along with a discussion on the best practices of the marketing mix. Novi's impressive thesis, which forms the basis of this book, prompted me to contribute to her research with an India perspective. I am sure that this book will be an important reference material for emerging markets with similar growth dynamics." Trevor Bull, Managing Director Tata AIG Life Insurance Company Ltd. “The analysis presented stands out by being based on a thorough understanding of India and the life and health insurance industry investigated.” Professor Dr. Martin Fassnacht Associate Dean and Endowed Chair of Marketing WHU – Otto Beisheim School of Management “Only very few insurance companies really follow a strong market-driven approach. I consider this book a must-read for insurance executives, not only for those who are interested in the Indian market but for all of those who want to instil more market-orientation into their organisations.” Dr. Dirk Schmidt-Gallas Partner and Global Head of Insurance Simon-Kucher & Partners. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Finance. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Insurance. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Finance. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Insurance. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Printed edition: |
| International Standard Book Number |
9783834909466 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://dx.doi.org/10.1007/978-3-8349-9788-3 |
| 912 ## - |
|---|
| -- |
ZDB-2-SBE |
