| 000 -LEADER |
|---|
| fixed length control field |
01170nam a22003975i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
978-3-540-39632-1 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161121230958.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100301s2007 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783540396321 |
| -- |
978-3-540-39632-1 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.1007/978-3-540-39632-1 |
| Source of number or code |
doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5410-5417.5 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSM |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International Direct Marketing |
| Medium |
[electronic resource] : |
| Remainder of title |
Principles, Best Practices, Marketing Facts / |
| Statement of responsibility, etc. |
edited by Manfred Krafft, J�rgen Hesse, J�rgen H�fling, Kay Peters, Diane Rinas. 1 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
Springer Berlin Heidelberg, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| Encoding format |
PDF |
| Source |
rda0 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Relator term |
editor.1 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
editor.1 |
| Personal name |
|
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
editor.1 |
| Personal name |
Pe |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
editor.1 |
| Personal name |
Ri |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
editor.2 |
| Personal name |
Sp |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Title of a work |
Sp |
| 773 ## - HOST ITEM ENTRY |
|---|
| Relationship information |
Pr |
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
978354039631440 |
| Standard Technical Report Number |
ht |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
ZD |
| 912 ## - |
|---|
| -- |
Bu |
