| 000 -LEADER |
|---|
| fixed length control field |
03554nam a22004335i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
978-0-387-26116-4 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161121230634.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100301s2006 xxu| s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780387261164 |
| -- |
978-0-387-26116-4 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.1007/b136859 |
| Source of number or code |
doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
RA1-1270 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
MBN |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
MED078000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
613 |
| Edition number |
23 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
614 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thomas, Richard K. |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Health Communication |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
by Richard K. Thomas. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, MA : |
| Name of producer, publisher, distributor, manufacturer |
Springer US, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
VIII, 212 p. |
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
to Health Communication -- The Changing Sociocultural Context -- The Changing Healthcare Context -- The History of Health Communication -- Health Communication Audiences -- Understanding Health Behavior -- Understanding Communication -- Steps in the Health Communication Process -- Traditional Approaches to Health Communication -- Contemporary Approaches to Health Communication -- Case Studies in Health Communication -- Evaluating the Impact of Health Communication -- The Future of Health Communication. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In recent years health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. The effective communication of information on medical conditions and healthy lifestyles has played an important part in the improvement of the health status of the American population. At the same time, it is hard to ignore the negative impact that ineffective communication can have within the healthcare arena. We only have to note the contribution of poor communication to malpractice suits, misdiagnoses, failures in patient compliance, and cross-cultural misunderstandings to see the role that communication plays. This recognition of the impact—both positive and negative—of communication in healthcare is generating growing interest in the field of health communication. -Basic theory and concepts underlying the health communication field -Real-world strategies for designing, implementing, and evaluating programs -Up-to-date coverage of print, broadcast, digital, and interactive health media -Profiles of target populations with specific health needs -Case examples illustrating what works and what doesn’t -Sidebars, glossary, Web links, and other tools The benefits of good health communication are many, from better relationships between providers and patients to improved treatment compliance to reduced inequities of care. By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Medicine. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public health. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Medicine & Public Health. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public Health. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Medicine/Public Health, general. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Printed edition: |
| International Standard Book Number |
9780387261157 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://dx.doi.org/10.1007/b136859 |
| 912 ## - |
|---|
| -- |
ZDB-2-SME |
