| 000 -LEADER |
|---|
| fixed length control field |
02029nam a22004215i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
978-1-56898-646-3 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161121230512.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100301s2005 xxu| s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781568986463 |
| -- |
978-1-56898-646-3 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.1007/1-56898-646-7 |
| Source of number or code |
doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
NA1995 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
AMB |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
ARC006000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
720 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Babiloni, Fabio. |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Neuroeconomia, Neuromarketing e Processi Decisionali |
| Medium |
[electronic resource] : |
| Remainder of title |
Le evidenze di un test di memorizzazione condotto per la prima volta in Italia / |
| Statement of responsibility, etc. |
by Fabio Babiloni, Vittorio Marco Meroni, Ramon Soranzo. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Princeton Archit.Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
178 p. |
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduzione al libro -- Cenni di anatomia cerebrale -- Visualizzare’ attività cerebrale in vivo -- Come il cervello esegue le scelte di ogni giorno -- Caratteristiche dei processi decisionali automatici -- Memoria e sistemi decisionali per la neuroeconomia e il neuromarketing -- Uno studio di brain imaging dei processi di memorizzazione su filmati TV commerciali -- Conclusioni -- Appendice: I modelli econometrici marketing mix -- Appendice: Le analisi di ritorno sugli investimenti -- Stima del’attività e della connettività corticale -- Questionario impiegato. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Architecture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Architects. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Architecture / Design. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Architects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meroni, Vittorio Marco. |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Soranzo, Ramon. |
| Relator term |
author. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Printed edition: |
| International Standard Book Number |
9781568984773 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://dx.doi.org/10.1007/1-56898-646-7 |
| 912 ## - |
|---|
| -- |
ZDB-2-ADE |
