| 000 -LEADER |
|---|
| fixed length control field |
00563 a2200169 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
As78m |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiller, Robert D. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
MARKET AND MEDIA EVALUATION |
| Statement of responsibility, etc. |
THE AIA HANDBOOK OF ADVERTISING TO BUSINESS, INDUSTRY, GOVERNMENT AND THE PROFESSIONS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Collier-Macmillan |
| Date of publication, distribution, etc. |
1969 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
434 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Bibliography |
| 500 ## - GENERAL NOTE |
|---|
| General note |
At Head Of Title : M. A. M. E. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising -- Handbooks, Manuals, Etc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing -- Handbooks, Manuals, Etc |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A11650 s C |
