| 000 -LEADER |
|---|
| fixed length control field |
00429pam a2200145a 44500 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
P K Kelkar Library, IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
K286m |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kelley, Eugene J. |
| 245 0# - TITLE STATEMENT |
|---|
| Title |
Marketing |
| Remainder of title |
strategy and functions |
| Statement of responsibility, etc. |
Eugene J. Kelley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Jersey |
| Name of publisher, distributor, etc. |
Prentice-Hall |
| Date of publication, distribution, etc. |
1965 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
120p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Prentice-Hall Foundations Of Marketing Series |
| Volume/sequential designation |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 997 ## - |
|---|
| -- |
71259 C |
