| 000 -LEADER |
|---|
| fixed length control field |
00392pam a2200157a 44500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.132 |
| Item number |
M13a |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mcclure, Leslie Willard |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
ADVERTISING IN THE PRINTED MEDIA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
N. Y. |
| Name of publisher, distributor, etc. |
Macmillan |
| Date of publication, distribution, etc. |
1964 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
338 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising, Newspaper |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising, Magazine |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fulton, Paul C. |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
55431 C |
