| 000 -LEADER |
|---|
| fixed length control field |
00410pam a2200157a 44500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1019 |
| Item number |
C85m |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crane, Edgar |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
MARKETING COMMUNICATIONS |
| Statement of responsibility, etc. |
A BEHAVIORAL APPROACH TO MEN, MESSAGES AND MEDIA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
N. Y. |
| Name of publisher, distributor, etc. |
Wiley |
| Date of publication, distribution, etc. |
1965 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
569 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Wiley Marketing Series |
| Volume/sequential designation |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
34940 C |
