000 -LEADER |
fixed length control field |
00362pam a2200145a 44500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.82 |
Item number |
Sp45s |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Spillard, Peter |
245 1# - TITLE STATEMENT |
Title |
SALES PROMOTION |
Statement of responsibility, etc. |
ITS PLACE IN MARKETING STRATEGY |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London |
Name of publisher, distributor, etc. |
Business Pub. |
Date of publication, distribution, etc. |
1966 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
274 |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
A Business Book |
Volume/sequential designation |
|
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales Promotion |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
71078 C |