| 000 -LEADER |
|---|
| fixed length control field |
00343pam a2200133a 44500 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
P K Kelkar Library, IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
G51a |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gloag, John |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Advertising in modern life |
| Statement of responsibility, etc. |
John Gloag |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Heinemann |
| Date of publication, distribution, etc. |
1959 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii,183p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 997 ## - |
|---|
| -- |
1545 C |
