| 000 -LEADER |
|---|
| fixed length control field |
00362pam a2200145a 44500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8082 |
| Item number |
W527m |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Westing, John Howard |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
MODERN MARKETING THOUGHT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
N. Y. |
| Name of publisher, distributor, etc. |
Macmillan |
| Date of publication, distribution, etc. |
1964 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
430 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing -- Addresses, Essays, Lectures |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Albaum, Gerald |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
54698 C |
