| 000 -LEADER |
|---|
| fixed length control field |
00436pam a2200157a 44500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
655.03 |
| Item number |
M48p2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Melcher, Daniel |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
PRINTING AND PROMOTION HANDBOOK |
| Statement of responsibility, etc. |
HOW TO PLAN, PRODUCE AND USE PRINTING, ADVERTISING AND DIRECT MAIL |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
N. Y. |
| Name of publisher, distributor, etc. |
Mcgraw-Hill |
| Date of publication, distribution, etc. |
1956 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
438 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Printing -- Dictionaries |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Larrick, Nancy |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
54121 C |
