| 000 -LEADER |
|---|
| fixed length control field |
00474pam a2200157a 44500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
327.73 |
| Item number |
M575s |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meyerhoff, Arthur E. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
THE STRATEGY OF PERSUASION |
| Statement of responsibility, etc. |
THE USE OF ADVERTISING SKILLS IN FIGHTING THE COLD WAR |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
N. Y. |
| Name of publisher, distributor, etc. |
Coward-Mccann |
| Date of publication, distribution, etc. |
1965 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
191 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
U. S. Relations (General) With Foreign Countries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Propaganda, American |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
U. S. Foreign Opinion |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
70171 C |
