Psychology in media strategy (Record no. 388955)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00438pam a2200169a 44500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160921124433.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160921b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 |
| Item number | B633p |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bauer, Raymond Augustine |
| 245 1# - TITLE STATEMENT | |
| Title | Psychology in media strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago |
| Name of publisher | American Marketing Association |
| Year of publication | 1966 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 104p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bogart, Leo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Uniform Resource Identifier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2012-07-08 | 659.1019 B633p | K920 | Book Request | Books |