000 -LEADER |
fixed length control field |
00441pam a2200157a 44500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
K636a2 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kirkpatrick, Charles Atkinson |
245 1# - TITLE STATEMENT |
Title |
ADVERTISING |
Statement of responsibility, etc. |
MASS COMMUNICATION IN MARKETING |
250 ## - EDITION STATEMENT |
Edition statement |
2nd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston |
Name of publisher, distributor, etc. |
Houghton Mifflin |
Date of publication, distribution, etc. |
1964 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
514 |
500 ## - GENERAL NOTE |
General note |
Manual...Instructor'S Manual. 2nd Ed. Boston, Houghton Mifflin 1964 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
K1517 C |