| 000 -LEADER |
|---|
| fixed length control field |
00396pam a2200157a 44500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
070 |
| Item number |
R524m |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rivers, William L. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
MASS MEDIA |
| Statement of responsibility, etc. |
REPORTING, WRITING, EDITING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
N. Y. |
| Name of publisher, distributor, etc. |
Harper & Row |
| Date of publication, distribution, etc. |
c1964 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
531 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Journalism |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Authorship -- Handbooks, Manuals, Etc |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
K813 C |
