| 000 -LEADER |
|---|
| fixed length control field |
00393ngm a2200133 454500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
A147188 |
| Item number |
A2.2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clow, Kenneth E |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Baack, Donald |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Integrated advertising, promotion, [and] marketing communications [2nd ed.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
|
| Name of publisher, distributor, etc. |
Prentice-Hall Of India |
| Date of publication, distribution, etc. |
2003 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
659.1 C626i2 |
| 953 ## - |
|---|
| -- |
CD-ROM accompanied with Book |
| 997 ## - |
|---|
| -- |
ER2458 CARS R |
