000 -LEADER |
fixed length control field |
00542pam a2200169a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2015 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781119037361 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
P K Kelkar Library, IIT Kanpur |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
Ar79p |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Artun, Omer |
245 0# - TITLE STATEMENT |
Title |
Predictive marketing |
Remainder of title |
easy ways every marketer can use customer analytics and big data |
Statement of responsibility, etc. |
Omer Artun and Dominique Levin |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Jersey |
Name of publisher, distributor, etc. |
Wiley |
Date of publication, distribution, etc. |
2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 246p |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Levin, Dominique |
997 ## - |
-- |
A182091 C |