000 -LEADER |
fixed length control field |
00548pam a2200169a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2012 xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
P K Kelkar Library, IIT Kanpur |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 |
Item number |
Sp66s |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sponder, Marshall |
245 0# - TITLE STATEMENT |
Title |
Social media analytics |
Remainder of title |
effective tools for building, interpreting, and using metrics |
Statement of responsibility, etc. |
Marshall Sponder |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York |
Name of publisher, distributor, etc. |
Mcgraw Hill |
Date of publication, distribution, etc. |
2012 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 316p |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social media |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing |
997 ## - |
-- |
A181087 C |