000 -LEADER |
fixed length control field |
00736pam a2200253a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2013 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412987707 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
P K Kelkar Library, IIT Kanpur |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659 |
Item number |
P96c4 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
|
245 0# - TITLE STATEMENT |
Title |
Public communication campaigns |
Statement of responsibility, etc. |
edited by Ronald E. Rice and Charles K. Atkin |
250 ## - EDITION STATEMENT |
Edition statement |
4th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Los Angeles |
Name of publisher, distributor, etc. |
Sage |
Date of publication, distribution, etc. |
2013 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 376p |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Government publicity |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mass media -- Social aspects |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Propaganda |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
United States |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advocacy advertising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rice, Ronald E., Ed. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Atkin, Charles K. , Ed. |
997 ## - |
-- |
A178832 C |