000 -LEADER |
fixed length control field |
00636pam a2200193a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2010 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412931212 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
P K Kelkar Library, IIT Kanpur |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.812 |
Item number |
B268r |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Baron, Steve |
245 0# - TITLE STATEMENT |
Title |
Relationship marketing |
Remainder of title |
a consumer experience approach |
Statement of responsibility, etc. |
Steve Baron, Tony Conway and Gary Warnaby |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Los Angeles |
Name of publisher, distributor, etc. |
Sage |
Date of publication, distribution, etc. |
2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
viii, 202p |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Advanced Marketing Series / Edited By Phil Harris |
Volume/sequential designation |
|
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Customer relations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Relationship marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Conway, Tony |
997 ## - |
-- |
A175133 C |