| 000 -LEADER |
|---|
| fixed length control field |
00675pam a2200193a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783642247248 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
P K Kelkar Library, IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Item number |
G926d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grunig, Rudolf |
| 245 0# - TITLE STATEMENT |
|---|
| Title |
Developing international strategies |
| Remainder of title |
going and being international for medium-sized companies |
| Statement of responsibility, etc. |
Rudolf Grunig and Dirk Morschett |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Berlin |
| Name of publisher, distributor, etc. |
Springer |
| Date of publication, distribution, etc. |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 368p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morschett, Dirk |
| 997 ## - |
|---|
| -- |
A174668 C |
