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Brand management [4 v.] (Record no. 370608)

000 -LEADER
fixed length control field 00684pam a2200193a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781848602083
040 ## - CATALOGING SOURCE
Original cataloging agency IIT, Kanpur
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number B733
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name
245 0# - TITLE STATEMENT
Title Brand management [4 v.]
Statement of responsibility, etc. edited by Francesca Dall'Olmo Riley
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angles
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 4 v.(xxi, 407p, vi, 491p, vi, 378p, vi, 418p)
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Sage Library In Marketing
Volume/sequential designation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products -- Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Riley, Francesca Dall'Olmo, Ed
997 ## -
-- A173430 vol.1 C A173431 vol.2 C A173432 vol.3 C A173433 vol.4 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Total Renewals Date last checked out
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2011-09-12 D.S. Information Services Pvt. Ltd. 1565.00 658.827 B733 A173433 2016-04-08 vol.4 2016-04-08 Books      
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2011-09-12 D.S. Information Services Pvt. Ltd. 1565.00 658.827 B733 A173432 2016-04-08 vol.3 2016-04-08 Books      
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2011-09-12 D.S. Information Services Pvt. Ltd. 1565.00 658.827 B733 A173431 2016-04-08 vol.2 2016-04-08 Books      
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2011-09-12 D.S. Information Services Pvt. Ltd. 1565.00 658.827 B733 A173430 2020-07-15 vol.1 2016-04-08 Books 1 4 2020-02-21

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