000 -LEADER |
fixed length control field |
00555pam a2200169a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2010 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780521194501 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
IIT, Kanpur |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
D719p |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Donovan, Rob |
245 0# - TITLE STATEMENT |
Title |
Principles and practice of social marketing |
Remainder of title |
an international perspective |
Statement of responsibility, etc. |
Rob Donovan and Nadine Henley |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Cambridge |
Name of publisher, distributor, etc. |
Cambridge Universitgy Press |
Date of publication, distribution, etc. |
2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 504p |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Henley, Nadine |
997 ## - |
-- |
A171689 C |