Marketing to rural consumers (Record no. 365882)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00971pam a2200217a 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788174467201 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIT Kanpur |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.10954 |
| Item number | M341 |
| 245 0# - TITLE STATEMENT | |
| Title | Marketing to rural consumers |
| Remainder of title | understanding and tapping rural market potential |
| Statement of responsibility, etc | edited by Sanal Kumar Velayudhan, Guda Sridhar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Excel Books |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 365 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Farm produce--India--Marketing--Congresses. |
| -- | Farmers as consumers--India--Congresses. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Rural development--India--Congresses. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Velayudhan, Sanal Kumar, 1955-, ed. |
| -- | Sridhar, Guda, ed. |
| -- | Indian Institute of Management, Khozhikode. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2010-03-18 | International Book Agency | 400.00 | 338.10954 M341 | A167782 | Books |