| 000 -LEADER |
|---|
| fixed length control field |
00517pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324362725 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IIT, Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
F413m4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrell, O.C. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing strategy |
| Statement of responsibility, etc. |
O.C. Ferrell and Michael D. Hartline |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia |
| Name of publisher, distributor, etc. |
South Western |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 717p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartline, Michael D. |
| 997 ## - |
|---|
| -- |
A164089 C |
