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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

Services marketing (Record no. 362757)

000 -LEADER
fixed length control field 00563pam a2200205a 44500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788177584509
040 ## - CATALOGING SOURCE
Transcribing agency IIT Kanpur
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number L944s5
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Lovelock, Christopher
245 ## - TITLE STATEMENT
Title Services marketing
Remainder of title people, technology, strategy
Statement of responsibility, etc Christopher Lovelok, Jochen Wirtz [and] Jayant Chatterjee
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Delhi
Name of publisher Pearson Education
Year of publication 2006
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi,594p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Copy number Uniform Resource Identifier Koha item type
        TEXT PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2016-04-08 International Book Agency 425.00 658.8 L944s5 A163346 Cop.10 Text Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2016-04-08 International Book Agency 425.00 658.8 L944s5 A163345 Cop.9   Books
        Lost PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2016-04-08 International Book Agency 425.00 658.8 L944s5 A163344 Cop.8 Lost
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2016-04-08 International Book Agency 425.00 658.8 L944s5 A163343 Cop.7   Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2016-04-08 International Book Agency 425.00 658.8 L944s5 A163342 Cop.6   Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2016-04-08 International Book Agency 425.00 658.8 L944s5 A163341 Cop.5   Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2016-04-08 International Book Agency 425.00 658.8 L944s5 A163340 Cop.4   Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2016-04-08 International Book Agency 425.00 658.8 L944s5 A163339 Cop.3   Books

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