| 000 -LEADER |
|---|
| fixed length control field |
00471pam a2200169a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780170127349 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
M341 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing research |
| Statement of responsibility, etc. |
edited by William G. Zikmund...[et.al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia |
| Name of publisher, distributor, etc. |
Thomson |
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 570p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Asia Pacific Edition |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William G.,Ed. |
| 997 ## - |
|---|
| -- |
A163173 C |
