000 -LEADER |
fixed length control field |
00527pam a2200157a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2006 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1412917956 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
324.73 |
Item number |
Sa18 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kaid, Lynda Lee |
245 1# - TITLE STATEMENT |
Title |
The sage handbook of political advertising |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Thousand Oaks |
Name of publisher, distributor, etc. |
Sage Publications |
Date of publication, distribution, etc. |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 492p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising, Political -- Cross-Cultural Studies. 2.Television In Politics -- Cross-Cultural Studies |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Holtz-Bacha, Christina Ed. |
997 ## - |
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A160644 C |