| 000 -LEADER |
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| fixed length control field |
00697pam a2200205a 44500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180911133225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160408b1992 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0877572267 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIT Kanpur |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
B835 v.3 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Bruner, Gordon C. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Marketing scales handbook |
| Remainder of title |
a compilation of multi-item measures [v.3] |
| Statement of responsibility, etc |
Gordon C. Bruner and Paul J. Hensel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Chicago |
| Name of publisher |
American Marketing Association |
| Year of publication |
1992 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xiv, 1315p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research - Statistical methods -- Handbooks, Manuals, etc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Scaling (Social Sciences) -- Handbooks, Manuals, etc |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hensel, Paul J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Reference |
