000 -LEADER |
fixed length control field |
00533pam a2200181a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2006 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0195682157 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.84 |
Item number |
L51G |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lee,Kiefer |
245 1# - TITLE STATEMENT |
Title |
GLOBAL MARKETING MANAGEMENT |
Statement of responsibility, etc. |
CHANGES, CHALLENGES AND NEW STRATEGIES |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
|
Name of publisher, distributor, etc. |
Oxford Univ. Pr., New Delhi |
Date of publication, distribution, etc. |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxi,582 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International Business Enterprises -- Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Strategic Planning |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Carter,Steve |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A156474 C |