000 -LEADER |
fixed length control field |
00555pam a2200193a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2001 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0070596190 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
R552E |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Robinette,Scott |
245 1# - TITLE STATEMENT |
Title |
EMOTION MARKETING |
Statement of responsibility, etc. |
THE HALLMARK WAY OF WINNING CUSTOMERS FOR LIFE |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
|
Name of publisher, distributor, etc. |
Tata Mcgraw-Hill Publishing Co. Ltd., New Delhi |
Date of publication, distribution, etc. |
2001 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii,247 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Customer Relations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer Satisfaction |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Brand,Claire |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A151330 C |