| 000 -LEADER |
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| fixed length control field |
00474pam a2200181a 44500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190826131939.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160408b1995 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780566076121 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIT Kanpur |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380.03 |
| Item number |
K846d |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Koschnick, Wolfgang J. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Dictionary of marketing |
| Statement of responsibility, etc |
Wolfgang J Koschnick |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher |
Gower, Aldershot |
| Year of publication |
1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
vii, 647p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing -- Dictionaries |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Reference |
