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Principles of pharmaceutical marketing [3rd ed.] (Record no. 343670)

000 -LEADER
fixed length control field 00589pam a2200217a 44500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8123908180
040 ## - CATALOGING SOURCE
Transcribing agency IIT Kanpur
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 615.10688
Item number P935m3
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Smith, Mickey C.
245 1# - TITLE STATEMENT
Title Principles of pharmaceutical marketing [3rd ed.]
Statement of responsibility, etc Mickey C. Smith
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Cbs Publishers & Distributors
Year of publication 2002
Place of publication New Delhi
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv, 529p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Drugs -- Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Pharmaceutical industry
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith, Mickey C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Full call number Accession Number Koha item type
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2007-08-12 615.10688 P936m3 A144500 Books

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