000 -LEADER |
fixed length control field |
00437pam a2200145a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408bc1979 xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1315 |
Item number |
M312I |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Manendra Mohan |
245 1# - TITLE STATEMENT |
Title |
INDUSTRIAL ADVERTISING |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
|
Name of publisher, distributor, etc. |
Indian Institute Of Management,Ahmedabad |
Date of publication, distribution, etc. |
c1979 |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Indian Institute Of Management, Ahmedabad |
Volume/sequential designation |
Mar-237 R |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising, Industrial |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A139302 C |