| 000 -LEADER |
|---|
| fixed length control field |
00473pam a2200169a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.81 |
| Item number |
M312C |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohan,Manendra |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
CREATIVE JUDEMENT IN ADVERTISING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
|
| Name of publisher, distributor, etc. |
Indian Institute Of Management, Ahmedabad |
| Date of publication, distribution, etc. |
|
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
8 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Indian Institute Of Management, Ahmedabad |
| Volume/sequential designation |
Mar-221 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales Promotion |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A139309 C |
