000 -LEADER |
fixed length control field |
00537pam a2200181a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408bc2002 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0471129607 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.84 |
Item number |
B344M |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bayne,Kim M |
245 1# - TITLE STATEMENT |
Title |
MARKETING WITHOUT WIRES |
Statement of responsibility, etc. |
TARGETING PROMOTIONS AND ADVERTISING TO MOBILE DEVICE USERS |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
|
Name of publisher, distributor, etc. |
Johns Wiley & Sons Canada, Ltd, Toronto |
Date of publication, distribution, etc. |
c2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv,288 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internat Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Telemarketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet Advertising |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A141566 C |