000 -LEADER |
fixed length control field |
00489pam a2200169a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408bc2000 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0074636642 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
J718B |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jones,John Phillip |
245 1# - TITLE STATEMENT |
Title |
BEHIND POWERFUL BRANDS |
Statement of responsibility, etc. |
FROM STRATEGY TO CAMPAIGN |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
|
Name of publisher, distributor, etc. |
Tata Mcgraw-Hill Publishing Co. Ltd., New Delhi |
Date of publication, distribution, etc. |
c2000 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x,332 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising -- Brand Name |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Products -- India |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A138758 C |