| 000 -LEADER |
|---|
| fixed length control field |
00573pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc2003 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
812591427X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8270954 |
| Item number |
M789B |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moorthi,Y L R |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
BRAND MANAGEMENT |
| Statement of responsibility, etc. |
THE INDIAN CONTEXT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
|
| Name of publisher, distributor, etc. |
Vikas Publishing House Pvt. Ltd., New Delhi |
| Date of publication, distribution, etc. |
c2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi,171 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Bibliographical References And Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand Name Products -- India -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Health Products -- India -- Marketing |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A149473 C |
