000 -LEADER |
fixed length control field |
00525pam a2200169a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408bc1996 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0135770572 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.80095 |
Item number |
C268 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Quelch,John A |
245 1# - TITLE STATEMENT |
Title |
CASES IN MARKETING MANAGEMENT AND STRATEGY |
Statement of responsibility, etc. |
AN ASIA-PACIFIC PERSPECTIVE |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
|
Name of publisher, distributor, etc. |
Prentice Hall, Singapore |
Date of publication, distribution, etc. |
c1996 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi,507 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing -- Asia -- Case Studies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing -- Asia -- Management -- Case Studies |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A133105 C |