| 000 -LEADER |
|---|
| fixed length control field |
00560pam a2200217a 44500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
1740092686 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIT Kanpur |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.800994 |
| Item number |
K849m |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
MARKETING |
| Statement of responsibility, etc |
Philip Kotler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher |
Prentice-Hall |
| Year of publication |
2001 |
| Place of publication |
New York |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxiii, 883p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing -- Australia -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing -- New Zealand -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Kotler, Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
