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BRAND POSITIONING (Record no. 327923)

000 -LEADER
fixed length control field 00497pam a2200181a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408bc1990 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074624016
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number SE55B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta,Subroto
245 1# - TITLE STATEMENT
Title BRAND POSITIONING
Statement of responsibility, etc. STRATEGIES FOR COMPETITIVE ADVANTAGE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Tata Mcgraw-Hill, New Delhi
Date of publication, distribution, etc. c1990
300 ## - PHYSICAL DESCRIPTION
Extent viii,299
500 ## - GENERAL NOTE
General note Includes Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Name Products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
964 ## -
-- CIRC
997 ## -
-- A124114 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2007-08-12 658.827 SE55B A124114 2016-04-08 2016-04-08 Written-off

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