| 000 -LEADER |
|---|
| fixed length control field |
00497pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc1990 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074624016 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
SE55B |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sengupta,Subroto |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
BRAND POSITIONING |
| Statement of responsibility, etc. |
STRATEGIES FOR COMPETITIVE ADVANTAGE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
|
| Name of publisher, distributor, etc. |
Tata Mcgraw-Hill, New Delhi |
| Date of publication, distribution, etc. |
c1990 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii,299 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand Name Products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A124113 C |
