| 000 -LEADER |
|---|
| fixed length control field |
00579pam a2200169a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b1985 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
P K Kelkar Library, IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
363.20954 |
| Item number |
Ea71p |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Earayil, Alphonse L. |
| 245 0# - TITLE STATEMENT |
|---|
| Title |
Public relation at the cutting edge level |
| Remainder of title |
case-study materials |
| Statement of responsibility, etc. |
Alphonse L. Earayil and James Vadackumchery; foreworded by M. K. Joseph |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
National |
| Date of publication, distribution, etc. |
1985 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 177p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Methodology |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vadackumchery, James |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Joseph, M. K. |
| 997 ## - |
|---|
| -- |
A89354 C |
