| 000 -LEADER |
|---|
| fixed length control field |
00471pam a2200169a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b1977 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8008 |
| Item number |
En55m3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Enis, Ben M. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
MARKETING CLASSICS |
| Statement of responsibility, etc. |
A SELECTION OF INFLUENTIAL ARTICLES |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston |
| Name of publisher, distributor, etc. |
Allyn And Bacon |
| Date of publication, distribution, etc. |
1977 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii,461 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing -- Addresses, Essays, Lectures |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cox, Keith K. |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A60605 C |
