000 -LEADER |
fixed length control field |
00480pam a2200181a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
Ud3m |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Udell, Jon G. |
245 1# - TITLE STATEMENT |
Title |
MARKETING IN AN AGE OF CHANGE |
Statement of responsibility, etc. |
AN INTRODUCTION |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York |
Name of publisher, distributor, etc. |
John Wiley |
Date of publication, distribution, etc. |
|
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix,577 |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Wiley Series In Marketing |
Volume/sequential designation |
|
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Laczniak, Gene R. |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A68651 C |